For well over a decade, Midtown has sustained a phenomenal build-out into a high-density, 24-hour urban district characterized by high-rise residential buildings, office towers and hotels with street front retail and restaurants. Yet, even with this rapid pace of growth, 25% of the land in Midtown remains under-utilized and ripe for redevelopment.
The Blueprint master plan, spearheaded by the Midtown Alliance, provides the framework to attract new mixed-use development. It was the impetus behind the single largest rezoning legislation in City of Atlanta history. Midtown Alliance staff assists the development community in the design of high-quality projects consistent with the goals of the Blueprint and guides developers through the City’s zoning and permitting process. Our wide array of development resources including economic data, maps, demographics, development trends, zoning consultation, design guidelines and other information aids in this effort.
Additionally, Midtown Alliance provides the staff and day-to-day management and operations for the Midtown Improvement District (MID), a self-taxing district created by Midtown commercial property owners to augment public resources and catalyze economic growth in Midtown.
Guided its visionary master plan and backed by the investment of the MID, Midtown Alliance has leveraged more than $400M in public and private funds to enhance the public environment and support Midtown's continued growth as Atlanta's premiere urban center. Programs and projects include new sidewalks, lights, trees, bike lanes, public safety, traffic management, and environmental maintenance. The MID remains committed to address issues of importance to property owners to enhance and sustain Midtown’s competitive edge and quality of life.
Development incentives, such as tax abatements and the Opportunity Zone, are available through Invest Atlanta.
Midtown District Characteristics
- 81,000+ daytime workers.
- 24 million SF of office space
- A growing portfolio of LEED-certified buildings
- Location of choice for corporate headquarters and local start-ups
- 1 million square feet of retail and restaurant space in place and more on the way
- Strong trade area demographics
- A top dining destination with more than 150 restaurants
- Storefront design manual to help build successful spaces
- Approximately 12,500 condominiums and apartments within the 1.2 square mile core
- A rapidly growing population – that grew 15 times faster than the City of Atlanta over the last decade
- Young and highly educated, 37% of residents in the Midtown Core are between the age of 25 and 34
- Strong hotel market with an occupancy rate of 66% in 2012 which rose 5.7% during 2012
- 4,000+ hotel rooms
- 6 million annual visitors coming to the area for arts and entertainment